The company Triple Jump Group has been participating in socially responsible projects since its establishment and contributes through its own business, as well as through the business of the brands it represents.

For 8 years in a row, through the Lindex Pink campaign, 2 weeks in October, 10% of the sales of the women's range is set aside for a donation to the Institute of Oncology and Radiology of Serbia. The total donation to the Institute for all years of the Pink campaign is more than 100,000 euros.

During the Covid-19 pandemic in 2020, The Body Shop products were donated to KBC Dr. Dragiša Mišović for the hospital employees for hygiene and prevention purposes.

As we believe that business can be at the service of the common good, as part of the "Together" campaign with The Body Shop brand, in 2021 we provided support to victims of domestic violence. In Serbia, throughout the year, 2rsd was allocated from each purchased product for a donation to the Safe House, while in Croatia, in the period from June 1 to December 31, 2021, 50 lipa was allocated from each purchased product for a donation to the Autonomous Women's home Zagreb.
Also, in the same year, the Triple Jump Group with The Body Shop brand joined the action of the Embassy of Great Britain "Tree for Belgrade", in which over 100 seedlings were planted in the park of the Belgrade Fair.

In 2019, the company donated over a hundred Converse sneakers to the sellers of the "Face of the Street" magazine, which belong to sensitive categories of society. Through the Converse campaign under the narrative Breaking Down Gender Barriers, awareness was raised about the use of gender-sensitive language, and a concrete impact was achieved through the Law on Gender Equality, which was passed during the campaign and includes the obligation to use gender-sensitive language in public institutions.